property

not want to die gadgets, Apple or otherwise. Die wishing to have more time for people who love

Death

Steve Jobs is sad as any death. But his deification effectively in the pages of the press is quite extraordinary. Cover, pages and pages of coverage in the news briefs, numerous editorials and even an ad in honor of the work of the fashion house Diesel. All this for a businessman and have never met most of us have never heard of. It tells us something quite amazing what has happened to our world.

Jobs and his company were at best stylists. They did not invent the personal computer, mobile phone or MP3 player. What they did was with the style and technology to change the existing style. They were very successful and many people, myself included, use their products. But how the head of a technology company, from design to generate just adulation?

The simple answer is that the style is there. We live in a consumer society where the symbols buy what we want to share with others. We are social beings by nature, desperate to be part of a social group or another. The handful of consumption in our psyche and our cultural world, is the main way we communicate with brands today. Remember the word comes from the brand is placed in cattle to determine ownership. Today, the brand and rename itself and there is no brand more valuable than the Apple logo.

know that many readers spluttering with indignation stores right now. But look at yourself and your home. This is the mode that characterizes the safety and boring either, or bohemian and hip. We all - all the time. The fact that we love Apple products so much (and yes,

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There are two things that separate us from other animals: the knowledge that we will die, and thumbs. Death in a secular society is a crucial factor in the consumerism of society. If we are going to die, then we must fill the void with something - anything to avoid, refuse or postpone the inevitable horror of life. The knowledge of death has been described as the creator of all human culture. Congratulations are the means by which this world and build physical - in the case of phones - the use of this culture. Electronics Apple has filled the void as much as any other brand. However, electrical equipment, no matter how earned, can not be much of a distraction. In short, life must be something else.

jobs must be something more than an entrepreneur and designer, a virtual messiah. His death follows a long line of public outpouring of grief that began with Diana Spencer in our search for more than that - more than what we have. More than a gadget, no matter how functional and beautiful. San Steve will be missed by most blue T-shirts of children working in their stores - the cathedrals of worship Apple