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Friday, June 24, 2011

postheadericon Publishers hope for sales boost from apps

Faber and Random House-stress value of strong development partnerships at Future Book Event

How lucrative are iPhone apps book? UK studio ustwo revealed some figures on Thursday 's Future Book innovation workshop conference in London, indicating that gold digger, you might want to focus on other app categories for now.

The company 's Nursery Rhymes With Story Time was the best-selling app in the App Store' s Books category for a few weeks earlier this year, at a time when it came to ? 2,000 a day. Hope not peanuts, by all means, but not the cascade of wealth by some optimistic publishers at Apple 's store.

The Nursery Rhymes app has received a lot of attention in the press and have repeated the promotion of Apple, but co-founder ustwo Mills told the conference, spent ? 60,000 making it the app has so far sold 37 339 copies for a total of ? 24,048 turnover.


guardian.co.uk ? Guardian News & Media Limited 2011 | Use of this content is subject to our Terms and Conditions | More Feeds


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