said the expansion of its social networking platform application for mobile social discovery training

launch of Facebook Platform

mobile application was an exercise in diplomacy. He plays well with the IOS ecosystem, pointing to the indigenous people of the App Apple application store and the application of the payment system, while promoting the mobile Web applications and the currency of Facebook credits on other devices.

a significant expansion of the Facebook application platform, skillfully executed. No wonder it was a long time to come: the rumors on "The Spartan" has been circulating for months before the official announcement on October 10

"This is a very good news for us," said Facebook Chief Technology Officer Bret Taylor.

"really addresses some of the areas I have heard many concerns about mobile application developers, and plays to our strengths. To start, it is very difficult to obtain their applications discovered. They have a honeymoon period in the application store where they could be on a list of 10 and get a lot of downloads, but once the honeymoon period is over, the discovery is very difficult . For integration with the social channels on mobile, you can get organic forms found in reality. "

The mobile platform was launched in conjunction with the release of the iPhone's native Facebook, but for now, the social network does not speak of how things were going. Facebook held an event at the end of next week and the release of some statistics.

Taylor described the challenges of the Facebook platform, mobile applications, however, stresses the need for job applications across various devices and operating systems.

"iPhone is very popular, but Android phones. Windows Phone has come a long way, and many people use BlackBerry devices. Developing for mobile is a relatively complex nuanced many developers, especially in the context of social applications. If someone invites a friend to play a game with them, do not necessarily know what they have on the phone. "

From this point of view, Facebook is an elegant solution. People play in the application alerts the flow of news on the iPhone and the iPad will be directed to a Native of the IOS if any - words with friends is the example cited by Taylor - while people in other devices referred to HTML5 mobile web versions. The social network is clearly encouraging developers to create native versions of their applications and HTML5.

"350 million people use our mobile applications each month and it's about 50-50 between the mobile web and native applications," says Taylor. "We hope that many developers to integrate really deep with these mobile features have a similar mix ... When we talked with developers who do not want to choose a single platform and live or die by that. They want to achieve, however, customers want to be. It's not really an either / or discussion. "

Facebook has launched three new elements in your website developer based HTML5: a resource center to help people build, test and deploy applications, a blog focused on HTML5, and group of developers to encourage discussion around the area.

Taylor warns that it is premature, however, saying that Facebook is a team effort "very intensely" on which the payment system as simple as possible in mobile. The social network Facebook has made compulsory credits for games that run on your website, but mobile has required more diplomacy, is reported to Apple for not allowing developers to accept payments in the currency of the users of the IOS.
negotiation with the likes of Apple will be more sensitive and important to the ambitions of Facebook in the future - Fortune has an interesting feature of how the two companies, Google and Amazon in competition the 2012. How difficult is to find cooperation and collaboration in this context?

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