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Sunday, November 4, 2012

postheadericon Apple sky-high as Comet falls to earth

British chain between the administration and the slides in the electronics industry in Japan's crisis in the shadow of the success of the company and the U.S. market online

As Britons queued at Apple stores to get their hands on the latest iPad on Friday, like usual for retailers in the UK.

But that's another story for electricals chain Comet staff was a different kind of battle, as buyers rushed to get the good buys affected by Deloitte administrators took over.

The formal appointment of Deloitte ended the uncertainty surrounding the chain of 236 stores and 6611 employees, and no white knight style buyer waiting in the wings, strengths financial collapse as a day darkest in the street under siege since the demise of Woolworths four years ago.

"Our immediate priorities are to stabilize the company and urgent search for a buyer should also preserve jobs," said Deloitte partner Neville Kahn.

Street suffered a painful contraction that the prolonged recession ate into consumers' wallets. Electricals retailers have been particularly affected because their business hinges on a dynamic real estate market, with people moving house key to sales. "The comet was struggling with the changing landscape of retail electricity for many years," said Kahn. "It has become increasingly difficult to compete with online retailers who do not face the same costs, such as rent and rate shopping. "

Despite the enthusiasm with more smartphones and tablets, Conlumino analyst Neil Saunders said the equivalent of nearly four comets in terms of revenue market had disappeared from the electrical equipment during the crisis of the past five years.

The contract will be worth approximately £ 18.4 billion this year compared with 23.4 billion EUR in 2007, a huge figure, Saunders said the culmination of the development of consumption that preceded the financial crisis. Electricals specialists were the main beneficiaries of the smartphone craze with the mobile network linked to many contracts, while the collapse of demand for desktops denied in part the rise of tablets. "Fewer buying computers and the price has dropped significantly," he said.


But perhaps the greatest crime Comet was unable to respond to consumers who expect a seamless shopping experience while browsing in a store or online, Saunders said.
Electricals

rivals like Dixons, Currys and PC World owner John Lewis has done a much better job of getting married "bricks and clicks" retail "For many years in Kesa, Comet was brand neglected. not put much effort into their stores or multichannel systems to transport and store all online channels. OpCapita taken when he was already a weak player in a tough market and there was a big question whether it could be turned back. "
The answer is clearly no.



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