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Sunday, November 4, 2012

postheadericon Bertelsmann's pickup of Penguin shows the poor state of British publishing | Ian Jack

With Penguin now largely German-owned English-language publication is now more than ever, a European concern

Aa> Letters received electronically from two publishers, promising that things can only get better. Andrew Phillips, CEO of Penguin India, wrote to say that the proposed alliance between Penguin and Random House would "combine the strengths of both companies," while at the same time maintaining the specificity of impressions shelter under the each. Gail Rebuck, CEO of Random House, I'll be waiting "encouraged by the news that ... we try to combine two of the world's largest publishers of English language ... into a new home that continues to foster creativity, where our paths continue to enjoy independence, our editors and writers the freedom to decide what books to publish, and the best way to publish. "

Both cards use a favorite word of Publication: passionate. Rebuck even refers to the prospective merger as a "bold move, innovative and passionate." I do not want to carp, is very good for these publishers bother to reassure authors and commercially insignificant as me. "Enthusiast" an adjective seems too far, however, describe a plan to defend the traditional commercial publishing digital competition, including Amazon, reducing the mechanical costs - production, storage, transportation, accounting - and spend more on marketing and advertising . Like many modern restructuring, such as the NHS and the police, is committed to preserve and even improve the front line, while leaving the synergies take your ax to "back-office" that the customer sees and understands rarely (although in the case of public institutions can ignore the pain, eventually).

The first line in the author's case, this is the impression. Each track has one editor, one or two assistants and at least a portion of a person's marketing and public relations. They will book the author and then try to sell, and the author can not be assured that your name on the cover is linked to another. Even brighter, as Jonathan Cape and Chatto & Windus readers, however, barely noticed the name of the publisher. What interests the author and title. They do not say: "Oh, I see what is published by Heinemann, should be up my street." Great teams like random preserve the names of smaller publishers who have acquired for other reasons: because the relationship between the author and the publisher can not thrive in this more intimate scale, and because publishers do not want not look too monolithic

The names of many entrepreneurs survive resulting death. Jonathan Cape, Seller of the benefit he was lucky or smart enough to hire as your reader Edward Garnett and Andrew Chatto talented observer, who impressed writers as Robert Louis Stevenson, with his outspokenness about money, Hamish Hamilton, who won an Olympic silver medalist in rowing and had impressive social connections that feed the taste copyright snob. It would be difficult to say that his books have lists a remarkable identity. It was as eclectic as the great family dynasties - the Routledges Longmans, the, MacMillan Collinses and communication. The Collins family has made a fortune with his "Clear-Type" Bibles and liturgies - "Satan trembles when he sees / Bibles are sold as cheap as they were" sales ring - but also published novelists as diverse as Winifred Holtby Alistair MacLean and Boris Pasternak.

The company immediately expressed his "sincere regret for the mistakes of our company history before the [Second World War] era," and I do not doubt his ability as Random House or owner Penguin soon be the majority shareholder. My question is another. How can Penguin, one of the most innovative publishers in the world, ending in the hands of a German company, 50 years ago, it was only quarter the size of penguin, with an unenviable record of publication? More generally, how is it that so many British publishers are held by Germany and France, and that the English language is one of last great strengths of this country, and should probably learn more about the exploitation of others

British capitalism is often regrettable. If World War II was fought for, it was a useless sacrifice.


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