Since its inception in a garage in Washington for his rise to the top of the online retailer in the world, Amazon continues to defy critics and rivals alike

began in a garage in Bellevue, Washington in 1994, but now is by far the largest online retailer in the world -. And causes fear in his rivals on the street, and continues to swell

Amazon, founded by former hedge fund manager Jeff Bezos, has exploded into a global giant with operations in 11 countries, including Canada, China, France, Germany and Japan and the United UK. It employs 88,400 people, revenues of $ 61 billion (40 billion pounds) in 2012, 27% more than the previous year, and has a market capitalization of $ 120.6bn, with its shares up 30% last year.

Since its inception, the sale of books, Amazon has diversified into CDs, DVDs, games, electronics, household items and clothing, and their selection of TV shows, songs , books, applications and game titles increased to 23m. It continues to grow and offers online storage and web hosting rental movies through its acquisition of Lovefilm in 2011.

means of technological capabilities of
The retailer generates about 10% of total turnover in the UK, only ? 2.3 million in taxes over the last three years for which figures are available. Its base of Luxembourg means that you can charge EU customers only 3% VAT for e-books and music downloads over 20% taxed in the United Kingdom. Profits in the UK and other EU countries are channeled through royalties for intangibles such as the use of the brand or technology.

But the EU is putting pressure on Luxembourg to strengthen fiscal rules and the government of the United Kingdom is pushed to strengthen the tax system operated by multinationals. However, none of this seems to have an increasing impact on the Amazon sales as competitors, Woolworths, HMV, facing existential crises or simply collapse.
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