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Thursday, September 6, 2012

postheadericon Obama campaign manager Jim Messina puts faith in online organising


With field offices in battleground states, says Messina campaign is "light years" of 2008, the effort

Obama campaign use sophisticated tools designed for digital terrestrial oil operation and increase voter engagement at the door could give the president a point or two on Mitt Romney in key states in which depends on the outcome of the election, his campaign manager predicted.

Jim Messina, who led an army of several hundred members of staff who have worked for 18 months to ensure Obama's re-election, said that the digital campaign this year brought together to interact with voters is "light years from where we were in 2008. 2008 Let the earth look like Jurassic Park. "

also said that investing in innovations such as the review democratic control panel tools and a huge database of Republican voters that connects to Facebook had left foot.

"Romney campaign is more than the McCain campaign did [in 2008], I want credit for it., But they are far from where we are on the ground," said Messina an event Democratic National Convention sponsored by ABC News and Yahoo News.

gave examples of two important swing states - North Carolina, where the conference was held in the Obama campaign has 50 offices in operation, while the Romney campaign has not yet open its 20th, and the disparity in Ohio, where the soil is even greater in 100 offices Romney Obama 30.

Although Obama has put much of his spoils of war after the largest field operation and better oiled ever seen, and his supporters Romney Super Pac adopted a more traditional battlefields bombing with television ads largely negative. The result of the presidential race may depend in part on the difference -. A campaign against a modern digital TV classic

Ben LaBolt
, a spokesman for the Obama campaign, said the president had a significant lead over his Republican rival. Obama took the unprecedented decision at the end of the 2008 race to abandon its digital campaign largely intact, redirecting to help fight the battle against his administration, such as the passage of health reform .



This means he could start campaigning for reelection historically early. "We organized this campaign 500 days, while Republicans were there pummeling each other during the primaries, our fans have been talking with friends and neighbors about the President's record and vision," said LaBolt said

While the 2012 campaign, which was launched by the Obama team is definitely the smoothest, most of the claims made for it so far have been supported by solid data. Messina said the campaign has 150% of registered voters and knocked on the doors of 147% more this year than at this stage in 2008, but if it does not translate into actual votes remains one of the major issues this presidential election cycle.


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