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About Me
Obama campaign manager Jim Messina puts faith in online organising
With field offices in battleground states, says Messina campaign is "light years" of 2008, the effort
Obama campaign use sophisticated tools designed for digital terrestrial oil operation and increase voter engagement at the door could give the president a point or two on Mitt Romney in key states in which depends on the outcome of the election, his campaign manager predicted.
Jim Messina, who led an army of several hundred members of staff who have worked for 18 months to ensure Obama's re-election, said that the digital campaign this year brought together to interact with voters is "light years from where we were in 2008. 2008 Let the earth look like Jurassic Park. "
also said that investing in innovations such as the review democratic control panel tools and a huge database of Republican voters that connects to Facebook had left foot.
"Romney campaign is more than the McCain campaign did [in 2008], I want credit for it., But they are far from where we are on the ground," said Messina an event Democratic National Convention sponsored by ABC News and Yahoo News.
gave examples of two important swing states - North Carolina, where the conference was held in the Obama campaign has 50 offices in operation, while the Romney campaign has not yet open its 20th, and the disparity in Ohio, where the soil is even greater in 100 offices Romney Obama 30.
- Messina said a rebound at two points in key states like Florida, Ohio, Iowa and Colorado could be decisive in determining the outcome of the elections on November 6. "This election will be very close. We were building a ground operation that will give us one or two points that we need to win these states and we are on track to do so. "
- Messina commented on ground war elections of 2012 were unusually direct for the Obama campaign. Headquartered in Chicago, who is leading the effort to reelect President normally avoids discussion of technical operations for fear of revealing trade secrets to the competition.
- Chicago team is proud to have developed over the last five years, since Obama launched his first bid for the White House in 2007, the most sophisticated campaign history of the digital world policy. It revolves around a huge unified database of millions of files voters, through panels, volunteers can access anywhere and anytime. This is how Facebook and online micro-targeting specific groups of undecided voters, the campaign helped to amplify and extend traditional efforts of volunteers door-to-door digital.
This means he could start campaigning for reelection historically early. "We organized this campaign 500 days, while Republicans were there pummeling each other during the primaries, our fans have been talking with friends and neighbors about the President's record and vision," said LaBolt said
While the 2012 campaign, which was launched by the Obama team is definitely the smoothest, most of the claims made for it so far have been supported by solid data. Messina said the campaign has 150% of registered voters and knocked on the doors of 147% more this year than at this stage in 2008, but if it does not translate into actual votes remains one of the major issues this presidential election cycle.
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