Ethnographic research suggests Serco ExperienceLab mom and dad know best

If twenty and thirties mobile applications have adopted in their millions, how much more will be app-savvy youth? Maybe not as much as you think, carried out in terms of an ethnographic study of Serco ExperienceLab.

The company also introduced its research into technology to identify habits early to late teens, interviews and long stays with them as they used applications and mobile technologies.

"It was really shocking," Lucy Neiland, Senior Consultant and ethnographic researchers said on ExperienceLab. "I was really into the idea that I will buy a luddite, but I 'm probably a lot more techie than me I thought these guys were compared."

"A student who built his own computer from scratch, but when we talked to him about apps he had an Android phone and has never been one to be downloaded through the Android Market. He thought you had to go to the computer to download applications, "she says.

Please note, this study didn 't show that young people don' t use mobile applications. In fact, she says Neiland voracious users of BlackBerry Messenger (BBM) BBMing especially in the interview process without shame.

Neiland emphasized that this study is based on a small sample of young people - is ethnoghraphy \ walk into people's shoes through their everyday lives, rather than extensive surveys.

Neiland says that it is also a definable applications for functional use among young people through the study collected ExperienceLab - musician with guitar tuning apps, for example.

She also highlights a wider problem for young people around social networking on all platforms - not only BBM, but also Facebook.

"Some of the girls get distressed about how much social networking, they have to do," she says. "You can 't opt ??out of him, because they get angry and friends' ll in trouble with their social group to get \."

It tells the story of one of those who solve a dress to a party once, and then, never to wear it again because someone had taken a photograph, and put it admitted on Facebook.