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Friday, July 15, 2011

postheadericon Scala & Kolacny brothers: How Creep made a choir go global

On 15 Last July, a movie trailer, Steven and Stijn Kolacny 's life changed. Until that time, her girls 'choir Scala, which specializes in the implementation of songs by artists like Nirvana and Depeche Mode had a purely European issues, big in her native Belgium and neighboring countries of Germany, but unknown in the U.S. or the UK. If David Fincher chose their ten year old version of Radiohead 's the trailer for Creep of the social network, everything changed.

It was the perfect combination of film and song. Not only does the contrast between the unity of power and isolation of the spiky lyrical works as a metaphor for Facebook 's creation myth, the skill of the trailer increases the emotional impact of music. Within hours of the trailer to go online, had Scala 's website registered 60,000 new U.S. visitors. The brothers saw the page views different time zones mount woke up and discovered the clip. By the end of the day, they had dozens of inquiries from tour operators, agencies and women like to join the choir. "It was asking a Canadian girl to join La Scala and she was ready to move to Belgium for a year just to be in the choir," says Steven, a droll shaggy 41-year-old.

"How motivated can you be sure?" Miracle neat, bald-headed Stijn, who is six years younger.

They are sitting behind the stage at the Union Chapel in London, a few hours before her debut appearance in London to mark the release of their first UK album, an eponymous collection of old and new recordings. Her sudden international success is the latest symptom of a boom in enthusiasm for classic rock and pop songs interpreted by various groups of singers. The commercial power plant is, of course, with his Glee let 's-do-the-right-here-show pep. The basic phenomenon is the PS22 Chorus, an amateur choir in a Staten Iceland elementary school that YouTube has more than 30m views broke, came with Stevie Nicks and Katy Perry, and visited the White House. At the other end of the age scale, the Young @ Heart Chorus, a choir of Massachusetts, more than 70 years, the subject of an acclaimed 2007 documentary award. Scala 's classically influenced approach is different again, spawning several imitators. "You have imitators now," says Steven. "Sometimes we meet with a chorus that uses exactly the same score I don '. T, as it". Stijn adds proudly: .. "You can see how difficult it is, we've been doing this for years It 'sa clich? that it' s fun to sing in a choir, but boring, [to].'s Not boring to listen to Scala. "

The Kolacny Brothers (the surname is Czech) grew up in the small Flemish town of Aarschot. Both played the piano, like her sister. "At a certain time, we had three pianos in the house," says Stijn. "Can you imagine?" Stijn, leads, was a classical music fanatic who didn 't get into the 20's pop to his early years. Steven, the modalities and Scala 's been writing original material, the buff pop.

Does that stem from a background in classical music where most composers aren't alive to give feedback? He nods. "In classical music everybody plays just music. All classical music is cover versions. When I pick out a song there's nothing other than the song. There's no image. The band is not important any more. There's one thing left and that's the song."



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