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About Me
TalkTalk loses another 50,000 customers
Broadband and TV provider lost 170,000 customers since November 2010, but revenues were flat at 422m
TalkTalk reported a fifth consecutive quarter of lost customers, lost 50,000 in the three months to December as the company continues to lag behind larger rival BT Group and BSkyB.
Broadband and TV provider lost 170,000 customers since November 2010, bringing its total to 4,079,000 dollars, and BT as the sky continued to attract the majority of broadband customers of new businesses and poach its rivals.
However, the share price of TalkTalk ran up 9% to 130p in morning trading Tuesday, as investors applauded a profit forecast has been raised by the Executive Director of Dido Harding.
full-year operating profit would be between 18% and 19% of sales, up from previous guidance of 17% to 18% and improved. 15.6% margin last year
income in the third quarter remained stable, the increase of 1 million pounds in the second quarter of £ 422m, but down 5% over the same period last year. However, business is more profitable than the number of customers using its network of lines "unbundled" BT exchanges continues to grow.
ARPU for TalkTalk broadband customers increased to £ 25.30, £ 24.70 for the previous quarter.
"We are increasing the number of customers on our network every week and that is what is driving the performance of our business," said Harding.
"We continued to improve the customer experience with further declines in the volumes of the appeal to customers and an increase in the rate of self-service online. As a result, net business has stabilized and we are sure of a return to positive total net adds in the first half of 2012. "
TalkTalkhad hoped to start growing number of clients in the last months of 2011 but was delayed by a mounting exodus of subscribers that goal.
- fined 3.1 million pounds by Ofcom, after thousands of customers wrongly billed for Tiscali services not received.
- The group lost 43,000 broadband customers in the last two quarters of 7000 with 200,000 subscribers to PIPEX elderly in the most recent period.
- churn were not disclosed, but TalkTalk said he was stable compared to the previous quarter, despite the defections PIPEX, with the volume of calls to their service center Customer 26% annually and 60% of customer contacts taking place online.
The book is designed to increase the number of customers and profitability, because TalkTalk can offer lower prices, but always make a bigger profit margin on unbundled lines.
The group said that 80% of its customers are now fully unbundled lines.
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