window without box appears in Soho in time for Christmas shopping online quickly

The popular belief is that online shopping would end the street. So the arrival of the auction house eBay online auction at the heart of London's West End yesterday was greeted with dismay by Christmas shoppers and passersby.

"I have never bought on eBay, because I do not know what to do and I'm even more confused now," said Colin Hale, a pensioner who had stumbled into the store, while "killing time" with his wife before traveling theater in the afternoon.

shopping site on the Internet, began a brief residence in an empty store in Soho, a short walk from Oxford Street. Experts detail the experience might presage an assault on a large scale by the U.S. company in the street. The "eBay store" does not Boxes - customers instead of paying with smartphones, something of a problem, Hale, of which £ 12 no-frills phones do not have access to the Internet. "I faced a disadvantage pretty bad from the beginning, "he said.

The "eBay shop", which comes with 350 best-sellers on eBay from £ 12 bottles of perfume Endless Sarah Jessica Parker to more expensive gifts such as digital cameras and flat screen televisions, to exploit the speed with which the UK love phones smarter.

Given the Internet is supposed to sound a death knell for the old bricks and mortar retail, eBay Miriam Lahage manager admitted that he had "a certain irony" in the site to become a dealer . "We wanted to experience the excitement of mobile online and offline because the lines disappear," he said. "This shop offers the buzz of being in central London at Christmas without the stress and queues of waiting or having to carry shopping bags home on the bus. "Goods purchased in the store are sent to the home buyer.

eBay The range of marks is a mishmash of high quality and low range. In addition to the main screen, there are three smaller rooms, one equipped like a living room and two bedrooms. "Paradise uncle" a "cabinet of girls" and the first is full of high heels, dresses sequined handbags and the party.
In recent years, large retail banks have embraced the sale on eBay. Conlumino analyst Neil Saunders says that despite the current problems of the main street is that it offers more opportunities for Internet brands like eBay, Amazon and Google, "Online retail is growing very fast, but the bulk of the sales are still in physical stores. "

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