to high-speed broadband advertising campaign Usain Bolt and boost customer using internet based company with 4.2 million

major advertising campaign Virgin Media Olympians Usain Bolt and Mo Farah fueled a surge in sign ups at high speed around 60,000 in the third quarter, more than the company has managed cable plus two years.

Virgin Media added 56,900 new broadband customers in the third quarter, more than double the same period last year, an increase of the total number of subscribers to 4.2 million internet.

is the best growth rate of broadband customers in the first quarter of 2010.

The company said that the number of customers who take their broadband speeds of 30 MB or more super increased by nearly 453,000 to 1,800,000 customers, 42% of the total.

Over 40% of new broadband customers chose a speed of 60 MB or faster.

14,700 worth noting that customers have a broadband package from Virgin Media, but receive their third party service such as BT, left in the quarter. Apart from these customers, Virgin Media have just added over 42,000 new subscribers.

"The Olympics was the perfect showcase for the Virgin Media network," said Eamonn O'Hare, Virgin Media CFO. "We had major Olympic giving our brand and that resonated with customers. Results show that UK customers want greater speed and are willing to pay for it. "

O'Hare indicated that 70% of its TV customers access to one of the 24 channels of the BBC Olympic Virgin agreed to go.

also added that there had been a 50% download content on demand, most television programs, year after year, this summer as spectators encountered programming, such as the Olympics.

Virgin Media has managed to increase its subscriber base of only 10,700 new TV customers - an improvement compared to the same period last year, when the company lost customers TV -. Reach the total base to 3.78 million sets

The number of customers subscribing to Virgin Media TiVo box, a competitor of the recently launched YouView has increased from 205,900 to 1,140,000. TiVo customers now represent 30% of the total customer base of the TV.

O'Hare said Virgin Media has so far "have not seen any impact" on service YouView rival.

"I do not want to be complacent with it, will be a competitive threat," he said. "YouView is being organized at the moment."

Virgin Media has not yet reached an agreement they deem commercially viable to carry Sky Atlantic O'Hare said there were "ongoing discussions".

Overall, the company has increased the number of cable subscribers by 39,500 new - a number of these clients were enrolled in two or three products from Virgin Media - the highest since 2007. Virgin Media said that just under two-thirds of its customer base by taking three products, such as broadband, television and telephone.