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Apple is the latest to promote self-published authors. But how readers benefit?

When we talk about self-publishing, it is common to hear words like "revolution" and "democracy." Normally I'd be wary of throwing around terms such important, but in this case I think they are almost guaranteed. Publishing industry insiders forget this may seem a closed shop for those who do not have the connections or trust. Now, a student can register for Wattpad Welsh and suddenly millions of fans around the world, closely followed by a three books with Random House.

But like any self-published author will tell you, most often in the long success as Beth Reekles of

stand kiss

"Discover the fantastic emerging authors," promises an e-mail from the iBookstore. "Browse some of our favorite tracks of the rising stars of this collection of carefully selected books independently published." Except " finger "turns out to mean books with high customer reviews and high sales. usual choice of soft porn and Crime poor.

So who benefits from our promotions guy? Apple, of course: the books are terribly price. Self-published authors (well, those who have already established a following). Editors, I suppose, could be used to register authors have tried and tested. But we stop pretending that the revolution in self-publishing reader includes interest at heart.

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