Morozov looks at cybertheorists claims and concludes that our technological future can be dark and dangerous

Newsflash: Internet does not exist. If you think there is a thing called "Internet" with a single logic and a set of values ??- instead of a variety of different network technologies, each with its own character and challenges - and the rest the world must be reshaped around, then you are an "Internet-centric". If you think the confusion and inefficiency of the political and cultural life are issues that need to be addressed by technology, then you are a "solutionist." And if you think that the era of Twitter and online video cats sneeze is so different from everything that happened before we break the rule book of civilization, then you are a "epochalist." These neologisms are one of the drive-by diversions reading Evgeny Morozov, who, in his first book, The Net Delusion

became one of our most popular critical sardonic and brilliant techno-utopia.

certainly opponents of colors. The first is Jeff Jarvis, a series of new media consultant who cyberhustler will not in the near future, and apparently can not bear to hear any criticism of his beloved companies in Silicon Valley. Appearing on the BBC earlier this year after Facebook has been hacked, has accused his party of spreading "technopanic," insisted the whole story was "bullshit", and said. "This interview should not exist" then tweeted: "The BBC can kiss my ass" and "Fuck you, BBC."

objectives Morozov Other Amazon, Jeff Bezos, the chief, his "populist rage against institutions" (except yours) Supreme LinkedIn Reid Hoffman, who has committed a product with a book

you

, Eric Schmidt of Google, who believes that an algorithm could one day tell you what the "best music of Lady Gaga," Microsoft engineer Gordon Bell, and extraordinary copy LifeLogger mentality fool who wants the truth, in the form of perfect recall data, the social value is absolute, and the game-will-save-the-world theorist Jane McGonigal, whose work resembles Morozov "a parody ill Mitt Romney. " Attacks

But beyond ridiculous - also questions the intellectual foundations of cybertheorists and notes that often have handpicked ideas from the academic literature that are best in very controversial in their own fields. His reading of this line of Clay Shirky, Steven Johnson, David Weinberger and many other cyberintellectuals gently devastating.

We Morozov argues vigorously, place the arguments today in a broader context. "Talking about gamification" - fashion management style theory which seeks to apply the motivations of games and rewards for practical real world - "without also discussing behaviorism of BF Skinner," he wrote, is "wrong". Here, the author was born in Belarus just autobiographical plays a trump card: "As someone who grew up in the last years of the Soviet Union, the fans still remember that Soviet managers had gamification: students were sent camps wheat or potatoes, and as they did not have the motivation, they were assigned points and badges. " year zero cyberhustlers constantly stating and demanding that society be reformed in accordance with the requirements of the "Internet". However, their understanding of the institutions they see dream shot - political, media and now even college - is superficial and understanding of "Internet" itself, whose secret, private companies are not as "open "now insist that their leaders should be all over. (Another serious criticism of today's digital, Jaron Lanier, emphasizes this point in his latest book, who owns the future?

Morozov also called "listeners" algorithms. (Already, he notes, a California company is automatically determines what counts as hate speech and obscenity feedback systems thousands of sites.) More imagination, also noted many potential consequences of social engineers "technological fixes . "Hopefully the car self-management," specifically asked "bottom to transport more people took to drive?" If you can measure and load data from health, nutrition and fitness to be "shared". with insurance companies, then you get cheaper insurance, for example Mayer-Sch?nberger and happily Cukier But wait, Morozov said, these individual decisions have no place in a vacuum: "If I decide to follow and to know my state health and not to choose, then sooner or later the decision to do nothing can be considered as a tacit admission that he has something to hide. "So the social and political problems, and the mantra of individual choice cyborgised brilliant thanks to new technologies in order to meet often affect the already vulnerable.
Find best price for : --Guardian----Jarvis----Kenneth----Viktor----Clay----Morozov----Evgeny--