last Christmas Day is the first unsigned artist to reach number four in the official letters and this year is aiming higher

Alex became the first artist signed to reach number four in the official list - a Guinness World Records entry proudly. It sold 100,000 downloads in a week, and this is largely due to the fan base he had built through his YouTube channel. But it was more than a promotional channel -. At that time, it was also made half of their monthly income of a partnership YouTube ad

This Christmas is to reach the top of the charts, breaking his own record.

started making videos on YouTube six years ago at the age of 17, before the partnership program existed. At the most prolific YouTube stars get about 10,000 hits per video, he says, and most of them were not more than four to six videos of the year, because there was no reason to do more.

In 2007, the company contacted him to ask him to be one of the first partners of 10-20 in the United Kingdom. "It was perfect," he explains. "The only ads started appearing in my videos, I have to choose what type of ads - ... It could, for example, to say no announcements related to religion or Thurs Now, you can also choose to pre-roll ads "(Day does pop-up ads, such as pre-rolls are too intrusive.)

agree with him saying how much you per ad. Although it is impossible to give even a fixed rate, because it depends on what is advertised, it is estimated that on average receives $ 1 CPM (1000 impressions). Revenue share of advertising on YouTube in the partnership program is 30%.

It took four years to the day earn enough money to leave the house of their fathers. Turnover YouTube with what he has done music sales (which has now increased to 75% of their income) does not provide a luxurious lifestyle, but it is enough to pay half the rent of apartment Share with your friends and eat.

In your YouTube account can see the charts that tell you how many people have visited and where they came from. "Over the last 30 days I had 2,300,000 views [which, according to their income, would bring $ 2,300] to 13,000 subscribers," said Day, adding that he has 600,000 total subscribers.

So what attracted all the viewers? It is not only the music, explains. It is about connecting with the audience. While posts a new video every week or so, I'll post a music video every two or three months, when you start a new single - the others are video diaries, "something funny that m ' happened or a story you want to share. "

"I am a musician, but I am many things, and I'm interested in other things - and people online are interested in me because of it," he explains. "So it's not just a question of whether they like the music. They would like another video of everything I have done and continue to do, even if you do not like my music."

The latest trend in growing audience, says Day, is to collaborate with other YouTube video makers and "what people are in the moment."

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