website page and visit - the dominant metaphor for the future of the Internet is now versus

theorist Marshall McLuhan communication noted that "we are now through a mirror." And "left back in the future." Amen. Remember that the horseless carriage? Not to mention the fact that we still measure the pressure of a Porsche 911 in, uh, the braking power.

But the auto industry is a ferment of modernity in relation to the computer industry. When the bitmap display and interface wimp (windows, icons, menus, pointers) for the first time in the 1970s at Xerox Parc, their geeks sought a metaphor that would make this new way of relating to computers intelligible to the humans. So he got the "office" who have been exposed small images (icons) documents and folders of documents that I find on a real desk. Well, on the desk of an official effective anyway.

But then he ruined by putting a trash can on the desktop. And Bill Gates & Co compounds the offense at the launch of Windows 95, which was also a start button on the desktop. The result was that, for some time, when most of the computer users in the world wanted to turn off their machines had press start

. Even the automobile industry thought it was weird.

The problem with metaphors is that they are double-edged swords (so to speak). On the one hand, the need because they help us make sense of the new, which is where the horseless carriage "nasturtium", etc. come limousines. Metaphors "carry explanatory structures of family experience in a domain need another understanding or restructuring," as Klaus Krippendorff theorist writing.

. The type that best articulates what is a computer called David Gelernter of Yale.


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