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Saturday, February 23, 2013

postheadericon Sheryl Sandberg: the Facebook boss on a self-help mission | Profile

She helped transform two of the largest companies in the world. Now, with an accompanying book and movement that aims to change the lives of other women. But can win his eminent critics?

Sheryl Sandberg

not do things half measures. Thus, when the COO of Facebook profile and business the highest in the world to publish a book that did not sit down, take a couple of interviews and let the light flow in. Not criticism Sandberg try to start a social movement and void.

To the ambitious leadership

Lean

, published next month, aims to be not an ordinary book. Since then, he has been helped by a marketing campaign far from ordinary. Sandberg and his team want to create a network of "Lean in circles" across the United States are women between 20 and 30 willing to absorb the teachings and wisdom of the amazing success (and wealthy) Sandberg.

video conferences will look in evening meetings and read about the huge pile of data showing how the dice are loaded against women continue to succeed. In an attempt to mass rearing of female consciousness, the inclination in the circles of membership requirements and a strict format of check-ins, updates, presentations and discussions. Corporate sponsors such as Sony and Johnson & Johnson, are registered as launch partners.

the end, Sandberg, 43, wants to increase the cohorts of women motivated to "bend" their respective careers with aggression and passion, say yes to the challenges and opportunities of work, even if you children, and thus avoid being maintained by patriarchy.

But there was a backlash. Sandberg, as a senior executive of one of the most successful companies in recent American history, is a billionaire. She lives in a big house, a rich and prosperous husband can not afford any help you may need for their two children are supported, so it is in Facebook meetings, conferences, TEDx is Davos .

can not say the same for many working women are single mothers, only the long hours, the fight against sexism even have not rooted the enormous resources that Sandberg built. One of its critics is accentuated Anne-Marie Slaughter, a former senior State Department official who wrote a notable feature in the

Atlantic

Magazine

last year arguing that women who wait to have a family and a career filled in custody at a level unattainable.

"Sheryl Sandberg is both human and super-rich," said slaughter

Fortune

magazine, implying that mere mortals might be better to look elsewhere for advice on their work-life balance.

Slaughter reason. But there is no doubt that Sandberg is the kind of figure that any woman - and, in fact, any man - must find admirable. He reached the top of the world of a man, only 21 Fortune 500 companies are run by women. She became the Silicon Valley in the two biggest names - Google and Facebook - leave their environment dominated by male geeks and nerds

would have been so easy for Sandberg only to write a book about the affairs of life lessons and personal mantras standard: the U.S. shelves away with such works. But Sandberg trying to do something different for social change. She wants to help others reach the same heights sublime rose. Not surprising, then, that one book is not enough. For those who watched the place Sandberg, the surprise is not that she is trying to start a social movement, but it took so long.

Sheryl Sandberg

When Kara was a child growing up in North Miami Beach in the 1970s, where his family had moved to Washington when he was two years old, I used to play with his little brothers . They were trained to follow the house shouting "Good job!" In everything he says.

was perhaps a sign of the confidence that has marked every step of his career Sandberg. Indeed, she shone at school, where he regularly beats her class. Brains ran in his family. His father, Joel, is an eye specialist and her mother, Adele, a PhD and worked as a French teacher before focusing on the education of their children. The family was Jewish and Sandberg parents were actively involved in helping Jews to leave the Soviet Union. Often the weekend, the whole family went to the rallies.


At Harvard, Sandberg continued to shine. She was never a rebel, or even openly, but always distinguished his intellect. Sandberg graduated in economics and, after reaching the upper echelons of its class, no less a figure economist Lawrence Summers volunteered to be his supervisor. Its theme? How economic inequality contribute to violence.


Summers was impressed and helped to promote a group he founded, women in business and government, perhaps a harbinger of the same issues as you study with groups of cows thin. Summers said after the
New Yorker
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