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February
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About Me
Thursday, February 14, 2013
Delia Smith: meet your new online food competition
beloved announced a transition from television to the Internet, but she knows what it is against - TV online for YouTube and smartphone apps
Reading this on your mobile? Click here to see the video
So no more Delia on TV - except again, no doubt. Smith announced that he would forgo television because you do not need to provide "entertainment" through cooking shows, and instead of throwing Delia cooking school online through its long site. But his style - a person standing alone in the kitchen, dishes quietly showing step by step - to be able to compete with the vast collection, a variety of cooking videos online? This is what we face.
Made for TV
specific food systems such as Good Food Channel in the UK and the Food Channel in the United States, are clearly a major source of competition - their product range includes Valentine Warner, James Martin and Rachel Allen. His videos generally have good production values ??and the cost of production has been supported by the television company. Programs implemented by non-specialized channels have the same benefits, but perhaps more for the entertainment value of education, Delia Smith. I think you can, however, not a crucial point about cooking on television. It may well be that the focus has shifted in the direction of entertainment, but young viewers - waiting to be entertained -. It may not be as interested in a purely educational
YouTube: professional
professional chef did not make a huge personal investment in commissioning original video material online, but at the same time, in a number of places. Market leader (in quantity, at least) is, of course, YouTube. Its pages are filled with leaders from around the world, not just in the UK. If you want Jamie Oliver, you get it: tens of thousands of video clips. If you are a fan of Raymond Blanc, Nigella Lawson or are on YouTube as well. Some of these videos are taken from television programs, but some are made of online content, often with commercial sponsorship. Delia is itself funded that, in all likelihood, some leaders to be sponsored by food companies and manufacturers of kitchenware. Phil Howard London Michelin-starred Cheesecake Chocolate Square Kitchen supported by Nespresso.
YouTube fans
- videos Make cooking is not as expensive as it was when Delia began in 1973 - everyone can shoot someone € 100 digital camera. Professional lighting and a spacious kitchen makes everything look better, of course, but they are by no means essential. What matters is the quality of teaching, and you might be surprised by some amateur content online. Cruising around YouTube can produce unexpected pleasures, like a very simple explanation and detail how to make tortellini Chief amateur. In general, however, amateurs videos do not present a major challenge for Delia. It's too random search form online lighting and the quality is variable, to say the least.
Apps
Many famous writers have developed their own applications in the kitchen. I do not know anyone who has bought one. I know people very well connected in the publishing world who tell me that no one - repeat, nobody - has made money from a kitchen appliance. So do not think Delia has to fear competition from this source.
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