Sales figures continue to be amazing when Tim Cook introduced the updated Wednesday, but the fears that Apple has lost its way post-employment will not go away

Apple

aims to make the best products in the world. Manic concentrated. Mainly focused ... or what remains of its CEO. Tim Cook repeated the phrase from time to time - television, conferences, calls for revenue - since the resumption of the late Steve Jobs

Should I choose to wear Wednesday, January 23, the launch of Apple last updated financial statement may seem a bit hollow. The price of shares collapsed by 30% since September, and now hovers around $ 500.

investors ardor began to cool when the iPhone 5 debuts. A gradual change from its predecessor, had a screen that was bigger, but maybe not big enough, in a case that too easily dented. And one of its most useful features, Google Maps, had been replaced by a version of the house full of errors. This fiasco has shown that Cook, the company was more than able to deliver a lower quality product. Many now fear Apple has lost its sense of direction.

Number

Wednesday will boggle the mind. Wall Street, on average predicted 48m iPhones were sold at Christmas, bringing the total since the launch in 2007 of 320 million euros. Samsung is one, having sold 100 of its Galaxy S phone since 2010.

There is no doubt that the iPhone is still one of the most modern equipment of our time. And one of the most glamorous. In the tradition of Hollywood studios with which it shares a hill, the American dream of Apple bottled and sold in the world.

The stars of their studies are not as fun and beautiful, but they are useful and revolutionary. Jobs has opened the door to a post-industrial era by turning the potential of digital media a reality. He was taking good ideas that others had failed - MP3 players, Internet-connected phones, tablets -. And make it fun and easy to use

Apple's success is based on performance rather than invention. His next major project, the TV connected to the Internet, require flawless execution, if it is to succeed. The market is a murderer. The margins are so low that the authors of the screen is difficult to make a profit -. Even well-made games Sony loses money

More dangerously, Apple makes some of the most powerful companies in the United States, cable companies like Comcast studio giants like Time Warner and News Corporation. If Apple is successful, this new device will be put viewers in the driver's seat, making them see the programs you want without having to buy a bunch of expensive chains.

When Apple created the iPod, the music world was bloated, decadent, disorganized and unable or unwilling to adapt to a digital world. The television industry, while ripe for reform is better prepared to fight.

Maybe that's why it became Apple TV last year - the latest predictions for the end of 2013. Without a new product to boost sales, analysts warn, margins Apple slide.

So many investors are concerned, the decisions about how size and speed to extend dilemmas are good that you have, and it is not impossible to solve.

The odds may be stacked against Apple continues to create the best products in the world, but always busy gathering manna from their past achievements.

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